The content model of the website required a hierarchy of entities (nodes, taxonomy terms and flags) implemented using Entity Reference and References modules and their extensions. The development team wanted a way to introduce new testing and continuous integration development workflows as the project grew over the long term.
The client wanted to invest in a platform that needed to be reused for each annual event. Using an installation profile was important for a few reasons: Garage Sale Trail uses a custom installation profile to organise the project modules, themes and libraries. This is a fabulous project and the enthusiasm is inviting and exciting.” “Garage Sale Trail has strong community engagement and great feedback from participants, backed by outstanding empirical data and results. Throughout, the site remained rock-solid.Īnd because of the success of the event, in 2014, Garage Sale Trail won the Leadership in Citizenship and Communities from the Banksia Foundation. With over 3.5 million reached through social media, #garagesaletrail trended for over 6 hours on the day, and an online audience of over 2 million, including many mobile views. The day, and the site, was a great success. Thus, when a potential buyer goes to the site, they can search for sales in their area, or even by items, with the option to wishlist items in advance, providing them with a checklist for the day for those who wanted to plan their ‘trail’ in advance.Īfter the event, sellers were able to ‘continue’ the garage sale by pushing unsold items they’d already listed to eBay, using the eBay. When visiting the Garage Sale Trail site, a seller could register their garage sale, put their location in, where it was pinned onto a map, and even list the items they had for sale. The website was also vital for individual sellers and buyers.
This helped councils know that media was on board, gave councils content to use in their own communication, and increased feedback between council and community.Īfter the event, reporting allowed councils to pull relevant information about the effect of the Garage Sale, for post-mortem reports and communications, with data on everything from waste/environmental impact, community involvement and media outcomes. The Garage Sale Trail team was also able to track media mentions of Garage Sale Trails in specific areas and marketing materials, and then provide this information to councils through Drupal. For example, by looking at the hotspots of garage sales on the map, they knew where to send staff with information or promotions for other council activities. On the actual day of the event, metrics helped the councils to best harness community involvement in their area, and encourage participation. In the leadup, this meant they could see community involvement, and help them know the most strategic ways and means to grow awareness. Logging into the Garage Sale Trail site brought them to custom dashboards and metrics that tracked the number of signups in real-time, with easily segmented data in order to measure their progress. To promote the Garage Sale Trail on the ground, they wanted to see the meaningful information about signups in their area. There were over 100 local community councils throughout Australia that participated as major stakeholders in the Garage Sale Trail campaign, sponsoring, supporting and spreading the message. The site also provided hook ins to Garage Sale Trail’s social media presence, providing live updates throughout the campaign. It also helped the team partner cohesively with local governments, through tracking open rates and communications with local councils. Through this, they could segment their views, able to see what local areas were responding well and which might need more work. In order to help the Garage Sale Trail team have the best possible campaign for their event, we created custom dashboards in Drupal that let the Garage Sale Trail team see up-to-the-minute trends and bumps in their campaign. This data-driven approach to the platform allowed the Garage Sale Trail team to better respond to opportunities and obstacles at key points in the campaign. The Garage Sale Trail team wanted a platform that was capable of accurately measuring key user metrics so that editors, publicists and other stakeholders were able to better address campaign goals.
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